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e.l.f. is makeup brand and its acronym stands for eyes, lips, face. It has been founded in 2004 and became the fastest growing makeup company in the United States. The brand strives to create luxury high-quality cosmetics that are available to everyone. e.l.f. follows the latest trends and carefully listens to its customers to constantly improve their products and introduce new ones, which will encourage to experiment with your makeup on a daily basis.Elizabeth Arden Elizabeth Arden is an American cosmetic, skincare and fragrance brand with over 100 years of history. The brand name comes from the name and surname of the founder. Elizabeth Arden believed that being beautiful was the natural right of every woman. The brand has changed the approach to makeup and skincare in beauty industry. She promoted the concept of Total Beauty, which says that beauty should result from skincare, nutrition and fitness, while makeup should only to enhance the beauty, not mask the skin. The brand is also known for its fragrance products. The first perfume has been introduced on the market in the 1930s. Fanola is an Italian brand that has founded with the idea of creating a wide network of professional product and technical support for hairdressing salons around the world. Initially, the brand main range was including high-quality hair colouring products, but over time the products’ portfolio expanded and introduced the variety of haircare and styling lines, including the iconic No Yellow shampoo, which neutralizes the hair colour. At the same time, products maintain attractive prices and every customer will find be able to find a product suitable for the needs of his hair.A complete product range that allows us to accomplish the most exquisite effects in styling. This German brand has been developing technological innovations improving hairdressers’ work for over half a century. It is one of the best known and valued brands on the market. Its products are used in the most professional salons in 30 countries all over the world.Kérastase creates “Professional Care Method” in cooperation with the most outstanding hairstylists of their times. Kérastase was the first brand to use the breakthrough discoveries made by L’Oreal Advanced Research Laboratories offering the most technologically advanced professional hair products. Kérastase offers individually tailored care program on the basis of professional diagnosis by hairdresser – consultant. The brand combines two fundamental values: advanced technology and experts’ requirements to offer unique products : active ingredients with different concentrations, different capacities and fusion produced exclusively for hair salons’ use. Kérastase care products are an answer to women’s sophisticated needs.A worldwide recognised brand dedicated to professional use. The perfect formulas of these cosmetics, tested by hairdressers, are why the cosmetics became one of the most popular brands in hair salons. The products are divided into several categories, depending on their purpose– for care of coloured hair, for highlighting and subduing curly hair, intensive and deep moisturising for dry hair, increasing volume, regenerating and giving shine to damaged hair and finally, cosmetics for styling and dyeing. Lumene is a Finnish beauty brand established in 1970. The brand draws the inspiration from Nordic women skincare rituals. The products ingredients come from arctic forests and plants and they lead to healthy and radiant look. One of the most used brand’s ingredients is arctic spring water, rich in oxygen and pH-friendly skin level. The brand, apart from creating high quality products, is also known for its exceptional, environmentally friendly approach. The Lumene products are free from parabens and artificial colourants. Lumene does not test their products on animals and it is a cruelty free.Its creator – Maksymilian Faktorowicz – was the first in the world to create make-up products that were adjusted to individual preferences and designed to underline natural beauty. He began by creating cosmetics for film actors. The brand is also, but not only, highly valued by professional make-up artists. These are also the favourite cosmetics of women who want to feel like film stars in their everyday life.This brand’s portfolio has a full range of make-up products, but it began with one revolutionary product – the first mascara in history, which the New York chemist Thomas L. Williams created for his sister Maybel. This brand still recognised as an expert in colouring, curling, lengthening and thickening of eyelashes.Many companies offer miraculous ways to stop the dramatic process of hair loss. There are products on sale that in one or two weeks promise healthy and thick hair. Anyone who has tried these methods knows that they are rarely able to deliver on their promises. In order to completely guarantee resolving the problem of thinning hair, scientific research and well-tested therapies are needed. These are offered by the modern NIOXIN brand. This laboratory focuses solely on the problem of thinning hair, and was first established in the 1980s by a scientist who experienced hair problems after giving birth to her first child. The three steps of every NIOXIN care system are cleansing, nourishment and strengthening. They cooperate with each other to create optimal scalp environment and ensure proper conditions for the growth of stronger and thick looking hair.Would you like to change the color of your hair dramatically, but you are scared of harmful effect of dyeing? Was your hair destroyed and weakened as a result of earlier dyeing? The innovative hair care system, Olaplex, is a response to your problems. It has been designed for deep regeneration of hair damaged during dyeing, bleaching, treatments with high temperature or by mechanical factors. The main task of the treatment is to rebuild weakened disulfides that allow to create strong keratin chains and give a healthy, original look. Olaplex system allows to change the color of your hair completely and at the same time strengthen their condition. It is distinguished by its composition which does not contain silicones, sulphates, phthalates, DEA, aldehydes or gluten. These products are also not tested on animals.An innovative brand for professionals. It is shaping trends in hair styling at the prestigious Fashion Weeks in New York, Paris, Milan and London. The portfolio of this brand contains products for both hair care and styling. All of them are tailor-made for the specific needs of different types of hair.Rimmel is a modern brand for women who do not like trailing behind and want to keep up with fashion and the newest trends in make-up. Rimmel is an opportunity to try out products with intensive, juicy colours, good for every occasion and season. Their designers watch the style of the London streets and adapt the changing trends so they can offer them to women worldwide. The products are also very easy to apply and suitable for women of any age. Let yourself be dragged into the colourful world of Rimmel and become a fan of this brand.Quality, competence and innovation are synonyms for this unique brand. A constant drive for excellence builds trust among hairdressers and individual users. Their care products invigorate hair and their styling products allow for unlimited creativity.This is the brand through which the artistic directors of Toni&Guy shape trends in hairdressing. Thanks to these products, achieving the most sophisticated effects and making styles to match personality is possible. Their versatility enables us to use them regardless of whether a given person likes classics and elegance or colour and craziness.Highly professional products for care, dyeing and styling of hair. They bring a new dimension of sensation in a hairdressing salon. This is treatment that is felt with all the senses. The brand cooperates with top stylists. Thanks to this cooperation it develops innovative products, which enable us to achieve spectacular results.